When someone says the term Entrepreneur, it might remind you of Steve Jobs or Jeff Bezos, not some 25-year-old YouTube vlogger from Ohio. Still, the truth is YouTube has become one of the best platforms to build a scalable business. Logan Paul is one of the smartest entrepreneurs to take advantage of this kid from Ohio who maybe wanted to be an Engineer because he was told when he was young to go to college, and here he is made 3 million dollars in three days.
So today, we are going to talk about how Logan paul has built his income streams on YouTube and identify the lessons we can take from him as smaller creators. If you want to learn how to make money on YouTube, get out a pen and paper and get ready as we explore the lucrative business behind Logan Paul.
Logan Paul is beating the YouTube algorithm and growing his channel. Still, the business model behind YouTube is just as interesting creating videos always start with passion, but on the Internet, attention is like gold dust. If enough people follow and engage with your content, you have a platform to make a good income. We always knew Logan was making Bank.
Before writing this article, I didn’t realize just how good of an entrepreneur he thinks there are very few people on YouTube that are on his level when it comes to business. I have a feeling that by the end of this article, you will agree with me, so let’s get into the main takeaways from Logan paul’s million-dollar strategy brace yourself for some knowledge bombs.
Multiple Income streams Of Logan Paul
So something we all know which is important for all YouTubers is to diversify how you monetize your content. The obvious way to make money on YouTube is Adsense the money you get paid for views it’s simple and easy to set up.
But there is one problem YouTube ultimately holds power over who gets monetized and who doesn’t, and they are constantly changing the rules. Logan Paul is no stranger himself to getting his ad revenue cut, and it’s therefore been so Important for him to diversify how he makes his money right now. I’ve counted six main income sources that he had.
Number one is, of course, AdSense across his different channels
Number two is Maverick clothing line, and 3 million dollars he was talking about in his interview was all from merch sales
Number three is video sponsors such as Ray con and the infamous blue chu, who paid tens of thousands of dollars for each video or podcast.
Number four is streaming revenue from his podcast and songs on Spotify and iTunes.
Number five is the Maverick club, aka Logan’s answer to only fans, and finally.
Number six is live events such as YouTube boxing and the challenger games
So as you can see, his business model is based on multiple sources of revenue, which put him in a very strong position. If one goes down, he is still cheating in estimating how much he’s making. It’s, of course, very hard to be exact, but as an estimate, I wouldn’t be surprised if he’s pushing the twenty million dollars per year mark.
If you want to make your YouTube career, brainstorm how many different income streams you can build out, it’s so important to take this seriously early on. If you have hoped you’ve gone full time on the platform, whatever you do, do not rely on Adsense.
So having heaps of different ways of making money is all well and good. Still, the big question is how Logan Paul has developed all these streams and sell so much in the first place. You don’t just set up a merch store and sell three million dollars in three days. Having a huge audience helps. Still, there are plenty of bug YouTubers who never get close to Logan Paul’s sales number.
What is he doing differently? The truth is Logan paul is a very good salesman, and he has been able to create what are known as super funds, so I was first introduced to the concept of super fans in a book by one of my favorite authors Pat Flynn.
Let me tell you when I was reading this book, YouTube finally made sense to me. It made me realize how Mr beast, PewDiePie, and Logan Paul can make so much money from their products.
You can divide youtube subscribers into three main segments casual viewers, which is the majority of a subscribers base. These are the people that watch most of your videos but don’t necessarily go further than that. They’re unlikely to interact in the comments or buy any products.
Next, there are active viewers, which are the subscribers who are more engaged with the channel. They comment on the videos, they know the memes, and they might occasionally buy some merchandise.
Next, there are super funds. These are the most dedicated fans who support everything you do. They buy your merch, support your videos and defend your mistakes. Being a fan of your content is a part of their life and identity.
Logan Paul sets him apart because his whole brand moves people along this funnel, and he creates a large base of Superfans, so how does he do this well is still a mystery for all of us.
Logan Paul’s brother Jake Paul is also an Internet sensation, famous as a YouTuber, Rapper, Actor, and Professional boxer. Jake Paul is a younger brother of Logan Paul. Jake Paul has more than 20 million subscribers on YouTube, where Logan Paul Has Nearly 23 million subscribers. Logan Paul’s net worth is estimated at $19 million, and according to LadBible, currently, Jake Paul’s net worth is estimated to be $20 million.
Logan Paul will soon overtake his brother Jake Paul financially as he is expected to make a huge amount of money in the upcoming months